Halal-certified bakery at JEM offering artisan breads, pastries and sweet treats daily.
The Bread Club at JEM is a halal-certified bakery that has quickly become a favourite stop for shoppers seeking freshly baked goods in Jurong East. From crusty artisan loaves to buttery croissants and decadent cakes, the display cases are replenished throughout the day with items made from quality ingredients. The aroma of warm bread drifting through the basement level is often enough to draw passers-by inside for a closer look. The menu spans sweet and savoury, with options ranging from classic Danish pastries to local-influenced buns that cater to diverse palates. Whether you need a quick breakfast on the go, a midday pick-me-up or a celebratory cake for a special occasion, the friendly bakers are happy to help you choose. The compact kiosk format means you can grab and go, though many prefer to linger over a coffee and pastry pairing. Visit The Bread Club for a wholesome bite that feels like home. It is a reliable, welcoming spot where every loaf is baked with care and every customer leaves a little happier.
I wanted to make a comparison between PLQ and JEM outlet for the curry naan bread. First impression the shape is different at JEM outlet. i used the thong to pick it up and i can feel the dough is harder but the one at PLQ is soft. …
mi mi htun
Weird sales person: I was looking at the bottle of food my hands already on the bottle Checking out the price suddenly ask me what do I want? I know u r closing but that’s not how you ask a customer. I didn’t get anything and will not be getting in future too. You are supposed to ask politely may I help you but her tone is not right.
Positive Reviews
Teck Min Lim
Their bread is very nice. I like their fried chicken bun the chicken was nice and bun is soft.
Xdd Shuaige
Best pineapple tart I tasted in my life.
So buttery, pineapple jam so generous. Never had smth this good at this price ($16 for appro 26 pieces - s size, or $24 for appro 44 pieces, l size ) …
Ying Han
I pre-ordered Le Noir (the signature square shaped chocolate cake) for kids birthday party, the owner was very responsive and able to accommodate my required size and collection time. Most importantly, It’s a very delicious cake, we all like it. Thank you!
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Photo Gallery
The Bread Club
The Bread Club
A bakery storefront with a sign that reads "THE BREAD CLUB". There are decorative red pineapple-like ornaments and pink cherry blossoms hanging from the ceiling. Inside, shelves are filled with baked goods. Several customers are standing in line to be served.
The Bread Club
The exterior of a bakery with the name "THE BREAD CLUB" visible above the entrance. The shop has a modern design with white tiled walls and a black ceiling. Red pineapple-shaped lanterns hang from the ceiling. Inside, shelves are stocked with various baked goods and packaged snacks. Several customers are browsing and purchasing items.
The Bread Club
The exterior of a bakery called The Bread Club. Inside, shelves are stocked with baked goods. Several customers are browsing. A promotional sign for "Curry Naan" is visible outside the entrance.
The Bread Club
The exterior of a bakery with the name "THE BREAD CLUB" displayed in large gold letters above the entrance. Inside, shelves are filled with various baked goods, including bread, pastries, and cakes. The interior features white tiled walls and a black and white hexagonal floor pattern.
The Bread Club
The exterior of a bakery with the name "THE BREAD CLUB" displayed in large gold lettering above the entrance. Inside, shelves are filled with various baked goods, and customers are browsing. The interior features white tiled walls and a black ceiling with industrial-style lighting fixtures.
Chocolate Cupcake with Nuts
A close-up shot of a chocolate cupcake in a clear plastic container. The cupcake is topped with dark chocolate frosting and sprinkled with chopped nuts. The cupcake is in a golden wrapper. A small sticker with a decorative border and text that reads "THE BREAD CLUB" is visible on the container lid. The background shows blurred orange seats and a person wearing light blue jeans.
Pastry in a clear plastic container
A close-up shot of a long pastry, possibly a bread or cake, in a clear plastic container. The pastry has a golden-brown crust and is topped with a swirl of white cream and some light brown drizzle. A small, ornate gold sticker with some text is affixed to the lid of the container. The background is dark and out of focus.
Pineapple Tarts Display
Jars of pineapple tarts and other baked goods are displayed on shelves. Some jars are labeled with prices and descriptions in English and Chinese.
Fruitcake Slice with Coffee Bean & Tea Leaf Mug
A slice of fruitcake with raisins and candied fruit is served on a white plate. A white mug with a red and silver snowflake design and the Coffee Bean & Tea Leaf logo is visible in the background. The mug has a festive, winter theme.
Jar of cookies
A hand holds a clear plastic jar filled with small, golden-brown cookies. The cookies appear to be round and slightly irregular in shape, with some showing darker spots. The jar is sealed with clear plastic wrap.
Two Pastries in Plastic Containers
Two golden-brown pastries, possibly croissants or sweet buns, are presented in clear plastic containers. Each container has a small, decorative sticker on top. The pastries appear to be filled or layered with a creamy substance. The lighting is dim, casting shadows on the dark surface they rest upon.
Chocolate filled bun
A close-up shot of a sliced bun filled with chocolate spread, wrapped in a plastic bag.
Pineapple Tarts
A close-up shot of a jar filled with golden-brown pineapple tarts. The tarts are small, round, and have a slightly glossy finish. Some have visible darker filling peeking through the pastry.
Baked Goods
Two baked goods in plastic bags sit on a red surface. One appears to be a bun topped with melted cheese, and the other is a bun with chocolate chips. In the background, there are oranges, a bottle of what looks like honey, and a green can. A blue and white flyer with text is also visible.
Sun Biscuits
A display of individually packaged sun biscuits on a wooden shelf. One biscuit has a price tag indicating it is a "SUN BISCUIT" (太陽餅) and costs $1.20. Each biscuit has a small circular sticker with a logo.
Assortment of Pastries and Bread
A collection of individually packaged baked goods, including a clear plastic container filled with small cakes, a donut covered in colorful sprinkles, and several loaves or buns wrapped in plastic bags with the logo 'THE BREAD CLUB'.
Fortune Snake Cookies
Jars of fortune snake cookies are displayed on shelves. A red sign indicates they are a new item, cost $15.00 per bottle, and are 100% homemade.
Bread in a bag
A white plastic bag with the logo "IBC THE BREAD CLUB" printed on it, containing bread. The bag is placed on a white table. In the background, there are tables and chairs, suggesting an indoor seating area of a cafe or bakery.
Chocolate cookie with nuts
A close-up shot of a chocolate cookie with nuts, packaged in a clear plastic container. A decorative gold and white sticker with the letters "BC" and the text "THE BEAN CLUB" is visible on the container. The cookie appears to be a brownie or a rich chocolate cookie, topped with small, light-colored nuts. The background shows blurred orange seats, possibly from a public transport vehicle or a waiting area.
Assortment of Cookies and Snacks
A display of various cookies and snacks in clear plastic jars with red lids, arranged on shelves. The jars contain different types of cookies, some stacked neatly and others appearing more loosely packed. Some items are also in plastic bags. Small orange labels with text are visible below some of the jars.
Layer Cakes
Several rectangular layer cakes are displayed on an orange cloth. Some cakes are topped with prunes. In the background, shelves are filled with jars of cookies and snacks. Orange price tags are visible on the white tiled wall.
The Bread Club Bag
A white plastic bag with gold lettering that reads "TBC THE BREAD CLUB" is shown. Inside the bag, a round pastry in a clear plastic container is visible.
Baked Goods in Packaging
Two baked goods are visible, each in a clear plastic bag with a logo that reads "BC THE BREAD CLUB". The top bag contains a golden-yellow pastry, possibly an egg tart. The bottom bag contains a darker pastry with visible chocolate chips. The bags have a decorative pattern of wheat stalks.
Checkerboard Cake Slice
A slice of checkerboard cake with yellow sponge cake exterior, filled with white cream and alternating squares of pink, green, and brown cake. A fork rests on the side of the plate.
Chocolate cake and coffee
A slice of chocolate cake with a chocolate truffle on top, served on a floral plate with a black plastic fork. A mug of coffee with owl decorations and the text "It's Love..." is in the background.
Cookies and Pastries
Jars of cookies and pastries are displayed on shelves. One jar contains 'Supreme Durian Love Letter' cookies priced at $11.80 per bottle, described as 100% handmade. Another jar contains 'Rolling in the Deep 2 in 1 Love Letter' cookies, also priced at $11.80 per bottle and 100% handmade. Below these are trays of bread rolls.
Interior of a bakery
The interior of a bakery with a black ceiling and white tiled walls. The floor has a black and white hexagonal pattern. There are display cases filled with various baked goods, including bread, pastries, and cakes. Several customers are browsing the selection. A sign above reads "THE BREAD CLUB" in large gold letters.
Bakery Display Case
A close-up view of a bakery display case filled with various baked goods. In the foreground, several round, white buns are arranged on a wooden shelf. A label in front of them reads "CURRY NAAN" with Chinese characters and a price of "$1.80". To the right, a loaf of bread with a textured crust is visible. Below, more baked goods, including donuts, are displayed in plastic packaging.
Bakery Display
A display case filled with various baked goods, including buns, pastries, and pizzas. Labels indicate different flavors and prices.
Bakery Display
A display of various cakes and pastries in a bakery. The shelves are filled with individually packaged items, including chiffon cakes, swiss rolls in different colors, and loaf cakes. Some items have price tags.
Checkerboard Cake
A close-up shot of a checkerboard cake. The cake has a yellow outer layer and a filling of alternating squares of pink, brown, and green cake, separated by white cream. The top of the cake has a wavy, golden-brown pattern.
Pastries in Display Case
A display case filled with various pastries in clear plastic containers. The pastries appear to be tarts with yellow custard filling and some with a shredded coconut topping. Labels indicate "Golden Egg Tarts" at $3.50 each and "Coconut Tarts" at $3.20 each. In the background, there are stacks of boxes and some bread rolls.
Bakery Display
A wide variety of cakes, pastries, and bread are displayed on shelves in a bakery. The items are packaged in clear plastic containers and bags. Some labels are visible, including 'Soy Milk Chiffon Cake' and 'Retro Buttercream Cake'.
The Bread Club Bag
A close-up of a translucent plastic bag with the logo "IBC" and text "THE BREAD CLUB" printed on it. The bag appears to contain baked goods. In the background, out of focus, are tables and chairs, suggesting an indoor seating area.
Pharmacy and Skincare Store
A view inside a brightly lit pharmacy and skincare store. Shelves are stocked with various beauty and personal care products. In the foreground, a person is looking at the merchandise. Further down the aisle, other shoppers are browsing. The store has a green and white color scheme with prominent signage for "derma-skincare" and a pharmacy logo.
Black Sesame Filled Bun
A close-up shot of a sweet bun filled with black sesame paste. The bun has a golden-brown, slightly glossy exterior, sprinkled with black sesame seeds on top. The interior reveals a generous amount of dark, creamy black sesame filling. The bun appears to be soft and fluffy.
Chocolate Cake Slices
Several slices of a rich chocolate cake with glossy chocolate frosting are arranged on a golden cake board. A cake server is partially visible on the left. The cake appears to have multiple layers and is topped with chocolate glaze and some decorative elements. A person's legs are visible in the background.
Custard Tart
A close-up shot of a custard tart on a wooden surface. The tart has a golden-brown crust and is filled with a smooth, pale yellow custard.
Bakery Display
A display case filled with various baked goods, including buns, pastries, and bread. Labels indicate some of the items and their prices.
Bakery Interior with Cookies and Pastries
The interior of a bakery is filled with shelves stacked high with various cookies and pastries in clear plastic containers. A staff member wearing a mask and apron is arranging items on a shelf. Customers are browsing the selection, with social distancing markers on the floor. Decorative pineapple-shaped ornaments hang from the ceiling.
Matcha Pastries
A close-up view of several matcha pastries displayed on a wooden rack. The pastries are individually wrapped in clear plastic. A small sign in front of one pastry reads "MATCHA PASTRY" in English and "抹茶小喜酥" in Chinese, with a price of "$1.50".
Pineapple Tarts
Jars of pineapple tarts and other cookies are displayed. A red sign indicates "Pineapple Tarts $24.00 Per Bot 100% HOMEMADE!" Below, small cakes in plastic containers are visible.
Slice of Fruitcake with Coffee Mug
A slice of fruitcake with raisins and candied fruit is served on a white plate. A white mug with a festive snowflake design and the logo for "The Coffee Bean & Tea Leaf" is visible in the background, placed on a wooden coaster. A fork rests to the right of the plate.
Bakery Display
A well-lit bakery interior with a long display case filled with various baked goods. The shelves are stocked with an assortment of breads, pastries, donuts, and bagged snacks. The walls are tiled with white subway tiles, and the floor features a black and white hexagonal pattern.
Bakery Interior with Cakes and Pastries
The interior of a bakery is shown, with a display case filled with various cakes and pastries. On the right, shelves hold more baked goods, including bread and what appear to be savory items. Bags of snacks are stacked on top. The walls are tiled with white squares, and industrial-style pendant lights hang from the ceiling.
Sandwich in a clear plastic container
A sandwich is presented in a clear plastic container. The sandwich appears to be on a long bun, topped with a creamy spread, lettuce, and a slice of ham. A circular sticker with the logo "TBC THE BREAD CLUB" is affixed to the sandwich.
Assortment of Cookies and Snacks
A wide variety of cookies and snacks are displayed in clear plastic jars with red lids on shelves. The jars are stacked in rows, with some jars labeled as "NEW ITEM". The background features white tiled walls.
Dessert Display Case
A refrigerated display case filled with a variety of cakes and desserts. The top shelf features a large white cake with strawberries, a chocolate cake with fruit, and a watermelon-shaped cake. The middle shelves showcase more elaborate cakes, including layered cakes, chocolate cakes, and fruit-topped cakes. The bottom shelves display slices of cake and smaller pastries.