wr Yeo (WR)
Food is okay But promotion seems different from what they they mentioned. In the poster, they mentioned buy 3 get 1. However, when we wanted to buy all same item, they said …
Location: 50 Jurong Gateway Rd, #B1-35, Singapore 608549
Floor B1 · Jem
Hong Kong-style egg tarts, polo buns, and baked treats from a heritage bakery since 1954.
Hong Kong-style egg tarts, polo buns, and baked treats from a heritage bakery since 1954.
Tai Cheong Bakery at JEM carries forward a legacy of Hong Kong baking excellence that began in 1954, when egg tart master Au Yeung first opened his doors in Central. Today, the brand is celebrated across Asia for its impossibly flaky, buttery egg tarts with silky smooth custard centres that have achieved near-mythical status among pastry enthusiasts. The JEM outlet brings these iconic bakes to Jurong East, alongside a full menu of Hong Kong-style buns, cakes, and seasonal creations. Beyond the signature egg tart, favourites include the char siew polo bun with its sweet, crumbly crust and savoury pork filling, as well as the coconut tart and other daily fresh bakes that fill the counter with irresistible aromas. All pastries are baked on-site throughout the day, ensuring that every customer receives treats at peak freshness. The compact basement location is perfect for a quick takeaway, whether you are fuelling a shopping trip or picking up an after-dinner dessert. Visit Tai Cheong Bakery at JEM for a genuine taste of Hong Kong's golden age of baking. With its combination of heritage recipes, premium ingredients, and consistent execution, it is a sweet reminder that some traditions only improve with time.Based on 246 Google reviews
Based on customer ratings
Based on customer ratings
wr Yeo (WR)
Food is okay But promotion seems different from what they they mentioned. In the poster, they mentioned buy 3 get 1. However, when we wanted to buy all same item, they said …
Yvonne See
Not sure about this but I find they need to be more sensitive with their hygiene. While waiting for the other staff to pack my tarts into the box, the female staff decid3d to pick up a broom and a dust pan and swept the floor. The other …
Sherna Liew
Scrumptious, delectable tarts and pies! Egg tarts are nice, pandan tarts are fragrant. Mao Shan Wang tarts are so creamy and rich durian taste! Chicken pie is the best, it has a unique and pleasant taste. Highly recommended to buy yourself …
Jason Lim
Was first introduced to this egg tart by my friend cum ex colleague. She bought this to workplace for me to try i was like wow. Another occasion she bought it for mahjong to my house. …
Evangeline Isabel Teo
Super love their durian and pandan tarts which are available year round. For seasonal flavours like mince tarts, I look forward to Christmas to get them. Crust is firm yet crumbly. The mixed fruit filling is nicely soaked with brandy, gives out a lovely fragrant
Tai Cheong Bakery (JEM)
Tai Cheong Bakery
The exterior of a bakery with a prominent sign that reads "1954 TAI CHEONG BAKERY" in both Chinese and English. The storefront features a clean, modern design with marble accents and gold trim. Inside, display cases showcase various baked goods, and staff members are visible behind the counter. The floor is tiled with a decorative pattern, and stanchions with directional signs for entry and exit are placed in front of the counter.
Tai Cheong Bakery
The exterior of Tai Cheong Bakery, a shop with a prominent sign displaying "1954 TAI CHEONG BAKERY" in white lettering within a circular logo. The shop has a clean, modern interior with mint green accents and display cases. To the left, another shop, "THE BREAD CLUB," is partially covered by an orange tarp. Packaged goods are displayed on shelves to the right of the bakery entrance.
Tai Cheong Bakery
The exterior of a Tai Cheong Bakery shop. The shop has a prominent sign with the bakery's name and logo. Inside, a counter displays baked goods, and a staff member is visible.
Tai Cheong Bakery
The exterior of a Tai Cheong Bakery shop. The shop has a green and gold color scheme with a prominent sign that reads "1954 TAI CHEONG BAKERY" in both English and Chinese. Inside, two staff members are visible behind the counter, serving a customer. A shopping cart filled with bags is parked to the right of the entrance.
Tai Cheong Bakery
The exterior of a Tai Cheong Bakery shop. The shop has a green and white color scheme with gold accents. The shop's logo is visible above the entrance. Inside, there are display cases filled with baked goods, and customers are being served by staff. There are also signs indicating entry and exit.
Four Egg Tarts
A close-up shot of four egg tarts in a box. The tarts have golden-brown crusts and fillings of varying colors: two are bright yellow, one is a pale yellow, and one is a vibrant green. The tarts are arranged in a row, with the closest one in focus.
Cheesecake Tart
A close-up shot of a cheesecake tart that has been cut in half. The tart has a golden-brown crust and a creamy filling with a slightly browned top. Crumbs are scattered around the tart on a white surface.
Egg Tarts and Pastries in a Box
A light green box is open, revealing four pastries inside. Two of the pastries are egg tarts with a bright yellow filling and flaky crusts. The other two pastries appear to be savory or sweet pies with a lattice-patterned crust. The box is placed on a dark, reflective surface, possibly a car hood, with a blurred blue background.
Close-up of a green tart with hair
A close-up shot shows a hand holding a slice of a green tart. The tart has a flaky crust and a smooth, pale green filling. There are several strands of dark hair visible on the tart and on the hand holding it. The tart is on a dark, textured plate, and a fork is visible in the background.
Cocktail Bun
A close-up of a cocktail bun in a plastic container, with a label indicating its name and price. In the background, bakery staff are visible, along with stacks of green boxes and other baked goods.
Assortment of Pastries
A display of various baked goods, including tarts with a yellow custard filling and small pies with decorative lattice crusts. The pastries are arranged in rows on a light-colored surface, likely a display case.
Dessert Display Case
A display case filled with numerous small tarts and cakes. The tarts appear to be egg tarts and possibly some with green filling. A sign for "RADISH CAKE" priced at $22.00 is visible. In the background, a sign with Chinese characters and "TAI CHEONG" is illuminated. The interior features green walls and decorative pendant lights.
Matcha Tart
A close-up shot of a matcha tart, cut in half, revealing its creamy green filling and crumbly crust. The tart is presented on a white plate.
Sesame Seed Pastries
A close-up shot of four golden-brown pastries topped with sesame seeds, arranged in a clear plastic container. The pastries appear flaky and glazed, with a slightly uneven, rustic shape. The lighting highlights the texture and shine of the baked goods.
Egg Tart in Plastic Container
A close-up shot of a single egg tart in a clear plastic container. The tart has a golden-brown crust and a yellow custard filling, topped with a red cherry or jam. The container is slightly reflective, obscuring some details of the tart. The background is plain white.
Bakery Production Area
A busy bakery kitchen with racks of freshly baked tarts and pies. A baker, wearing a black cap and mask, is seen arranging small tarts on a tray. In the background, commercial ovens are stacked, and a cooling rack is filled with more baked goods. The scene depicts an active food preparation environment.
Sesame Seed Pastry
A close-up shot of a flaky pastry covered in sesame seeds, held by a hand. The pastry is golden brown and appears to have a sweet filling. Another pastry is visible in the background, also covered in sesame seeds.
Box of Tarts
A white box containing four tarts. Two tarts are a bright yellow custard, one is a green matcha custard, and one is a yellow custard with a blue and white circular sticker that says "salted egg yolk" and has a duck illustration.
Cream-filled pastries
Two cream-filled pastries are displayed in clear plastic containers. The pastries are coated in shredded coconut and topped with piped cream. A label on each container reads "TAI CHEONG BAKERY HONG KONG CLASSIC 1954" with Chinese characters above. The pastries are in a display case with other items visible in the background.
Tai Cheong Bakery Interior
The interior of a Tai Cheong Bakery features a prominent sign with the bakery's name in English and Chinese, along with the year 1954. The walls are lined with stacked green boxes, likely for packaging. A display case shows various pastries, including egg tarts. Trays of pastries and stacks of plastic containers are visible on the counter.
Egg Tarts
Two egg tarts in plastic containers, wrapped in white paper. A promotional image of food is visible in the background.
Bakery Interior
A view inside a bakery with a display case filled with packaged buns and cakes. Customers and staff are visible at the counter. The interior features green and marble accents, with modern pendant lights. A promotional poster is on the right wall.
Tai Cheong Bakery Box
A light teal box with the Tai Cheong Bakery logo and "1954 HONG KONG CLASSIC" printed in white. The box is placed on a reflective surface with a blurred background.
Cheesecake and Coffee
A slice of cheesecake with a dark crust sits in a clear plastic container next to a mug of coffee. The mug is decorated with owls and flowers, and has the text "It's L" visible.
Bakery Bag
A clear plastic bag with a checkered green and white pattern and a gold logo. The logo contains Chinese characters and the text "TAI CHEONG BAKERY" and "1954".
Bakery Display Case
A display case filled with boxed pastries and small containers of sauce. A menu board is visible on the right side of the image.
Bakery Box
A close-up shot of a green bakery box with gold lettering. The box has the text "1954 TAI CHEONG BAKERY HONG KONG CLASSIC" printed on it.
Salted Egg Yolk Tart
A close-up of a salted egg yolk tart on a plate. The tart has a golden-yellow filling and a flaky crust. A small decorative pick with a cartoon duck and the words "salted egg yolk" is inserted into the tart.
Sesame Seed Bread Roll
A close-up shot of a golden-brown bread roll topped with sesame seeds, presented in a clear plastic container. The roll has a slit down the center and appears to be slightly glossy.
Tai Cheong Bakery Box
A green box with gold lettering. The box has Chinese characters and the words "TAI CHEONG BAKERY" and "HONG KONG CLASSIC" printed on it. The year "1954" is also visible.
Hot Chocolate and Pastry
A close-up shot of a frothy hot chocolate in a black mug and saucer, with a triangular-shaped pastry on a blue and brown plate in the background. The food is placed on a wooden table.
Cream-filled pastry and coffee
A cream-filled pastry coated in shredded coconut sits in a plastic container next to a mug of black coffee. The mug has an owl design and the text "It's Love...". The plastic container has a logo that reads "1954 TAI CHEONG BAKERY HONG KONG CLASSIC" in gold lettering.
Chiffon Cakes and Egg Rolls
A display case filled with baked goods, including HK Chiffon Cake and Pandan Chiffon Cake, each priced at $2.00. Below the cakes are boxes labeled "CRISPY EGG ROLLS". The display also shows packaging with the number "1954" and "HONG KONG CLASSIC".
Egg Tarts
A close-up shot of three egg tarts in a box. The tarts have flaky crusts and smooth fillings. Two of the tarts have a bright yellow filling, while the middle tart has a pale green filling.
Assortment of Tarts
A display of various tarts, including some with a yellow filling topped with a cherry, and others with a smooth green filling. Some tarts have decorative smiley face stickers on them.
Assortment of Tarts
A display of various tarts in foil cups, including egg tarts with red cherry toppings, plain egg tarts, tarts with a smiley face decoration, and green-filled tarts. Some pastries with a lattice crust are also visible.
Egg Tart
A close-up shot of a person holding a slice of egg tart. The tart has a golden yellow custard filling and a flaky crust, served in a foil tart tin. The person is also holding a smartphone. In the background, out of focus, are other people and a light-colored wall.
Pastry Display
A display case filled with various pastries and gift boxes. The packaging features festive Chinese New Year designs with characters like "Bao", "Jian", "Hao", and "Kai". Some items are in clear jars, while others are in decorative boxes. A sign indicates "Apple Tarts" and "Radish Cake". A small menu board is visible at the top right with categories like "Traditional Buns", "Cakes", and "Coffee Cake".
Tai Cheong Bakery Bag
A clear plastic bag from Tai Cheong Bakery contains green boxes and a receipt. The bag has a checkered pattern and the Tai Cheong Bakery logo is visible.
Coconut & Cream Bun
A close-up shot of coconut and cream buns displayed in clear plastic containers on a shelf. A label in front of the buns reads "COCONUT & CREAM BUN" in English and Chinese, with a price of "$2.40". The buns are coated in shredded coconut and topped with a swirl of cream.
Bolo Buns and Crispy Egg Rolls
Individually packaged Bolo Buns are displayed in a bakery case. Below them, boxes of Tai Cheong Bakery Crispy Egg Rolls are stacked.
Bakery Kitchen
A person wearing a mask and gloves works in a commercial kitchen. There are multiple racks of baked goods, including tarts, and ovens in the background.
Two Tarts in a Container
A close-up shot shows two tarts in a clear plastic container. The tart on the left is filled with a red, jam-like substance. The tart on the right is filled with a creamy yellow custard and has a small Singapore flag toothpick inserted into it.
Storage and Reheating Instructions
This is a printed guide from Tai Cheong Bakery providing instructions on how to store and reheat their pastries. It includes information on tarts and pies, bolo buns, and coconut cream buns, along with general advice on freshness and consumption.
Tarts
A display of various tarts, including Durian & Cheese Tarts and Coconut Tarts. The Durian & Cheese Tarts are priced at $4.00 per piece and contain dairy, gluten, and eggs.
Bakery Display
A display case filled with individually packaged baked goods. In the foreground, there are two types of buns: a Bolo Bun priced at $2.60 and a Char Siew Bolo Bun priced at $3.30. Below the buns are boxes labeled
Bakery Display Case
A display case filled with various baked goods, including pies and buns. A person in an apron is visible behind the counter, and green boxes are stacked in the background.
Tarts and Buns
A display case filled with various tarts and buns. In the foreground, there are two types of tarts with price labels: Durian & Cheese Tart for $4.00 per piece and Coconut Tart for $3.00 per piece. Below, Char Siew Bolo Buns are visible in packaging, priced at $3.30. The background shows rows of similar tarts.
Chiffon Cake Display
A display case filled with individually packaged chiffon cakes. One cake in the foreground has a label indicating it is a "Chiffon Cake" (纸包蛋糕) priced at $1.80. The packaging shows the logo and name "TAI CHEONG BAKERY HONG KONG CLASSIC" with the year 1954.
Two Mince Pies
Two mince pies are presented in a clear plastic container, resting on a decorative tray. Each pie has a golden-brown crust filled with a dark, rich fruit mixture. A star-shaped pastry, dusted with powdered sugar, sits atop each pie. The container and tray have a patterned border.
Egg Tarts
A display case filled with egg tarts. A sign indicates they are a "Best Seller" and cost $2.40 per piece.
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