Nope Thanks
Best waffles in Singapore. Consistent quality for many years.
Location: 399 Yung Sheng Rd, #01-17, Singapore 610399
Floor 1 · Taman Jurong Shopping Centre
Singapore's first home-grown halal bakery franchise, famous for pandan chiffon and freshly baked waffles.
Singapore's first home-grown halal bakery franchise, famous for pandan chiffon and freshly baked waffles.
PrimaDeli at Taman Jurong Shopping Centre carries the distinction of being Singapore's first home-grown halal bakery franchise, having served the community with freshly baked goods since 1992. This beloved institution has woven itself into the fabric of local celebrations, providing birthday cakes, festive treats, and daily indulgences that generations of Singaporeans have grown up enjoying. The Taman Jurong outlet maintains the same commitment to quality that built the brand's reputation across more than twenty locations islandwide. The bakery's signature premium pandan chiffon cake remains a must-try, offering a feather-light texture and genuine pandan flavour that mass-market alternatives struggle to replicate. Their freshly baked waffles, prepared to order and filled with choices like chocolate hazelnut or peanut butter, represent another standout that keeps customers returning. The outlet also accepts custom cake orders, with a track record of beautifully executed designs that exceed customer expectations for weddings, birthdays, and corporate events. For a taste of genuine Singaporean baking heritage that happens to be halal-certified, PrimaDeli at Taman Jurong is a local treasure. Visit for a warm waffle as an afternoon treat, order a customised cake for your next celebration, and support a home-grown brand that has been part of Singapore's food story for over three decades.Based on 35 Google reviews
Based on customer ratings
Based on customer ratings
No negative reviews yet.
Nope Thanks
Best waffles in Singapore. Consistent quality for many years.
Ashokkumar Siripurapu
Birthday Cake ordered for my daughter..
Srinivasan V
For any occasions, I would prefer this place!
Alwayshangry
This is one of the best waffles in Singapore! Made fresh upon order, I tried it with peanut filling for just $2.10—a great combination. …
Pridhiviraj Thiruvengadam
Best Waffle shop in Singapore. So far I have tried waffles everywhere in Singapore.this is the best you can get. …
PrimaDeli
Shop Front with Towels and Food Stall
A view of a shop front with a food stall and a display of folded towels. The food stall has a sign that says "waffle" and a person wearing a mask and a red hat is visible behind the counter. There are stacks of colorful towels displayed on shelves to the right of the stall. Other shops and a walkway are visible in the background.
PrimaDeli
The exterior of a PrimaDeli shop with its prominent red and silver logo above the entrance. To the right, a sign reads "N S HOUSEHOLD TAMAN JURONG". The shop displays various items for sale, including what appear to be baked goods and household products. A poster for "Happy Teacher's Day" with a 15% discount is visible.
Prima Deli
A man wearing a mask stands at a counter inside a shop. A sign on the wall reads "Prima Deli" and a menu board lists traditional homemade waffles with various toppings. The word "waffle" is written in large red script on the counter.
Prima Deli
The exterior of a Prima Deli shop. The shop has a large red and silver sign above the entrance. Inside, the shop is brightly lit and appears to be a bakery or dessert shop with display cases and shelves. A menu board is visible to the left of the entrance.
Prima Deli
A view of the Prima Deli shop front with a circular sign featuring the logo and name. There are framed certificates on the wall. A display counter with a glass case filled with pastries is visible, along with a menu board advertising traditional homemade waffles. A person is seen behind the counter.
Prima Deli
The exterior of a Prima Deli shop. The shop has a white facade with red accents. The Prima Deli logo is visible above the entrance. Inside, there is a counter with staff and a display of waffles. A man in a black shirt is standing in front of the shop.
Prima Deli
The exterior of a Prima Deli shop. A large sign with the shop's name is visible above the entrance. Inside, there are display cases and a counter. A menu board is visible on the counter.
PrimaDeli
The exterior of a PrimaDeli shop with a prominent red sign. To the left, a waffle stand displays a menu with various waffle options and prices. The shop interior is visible, showing shelves and a red-colored wall. A rack of merchandise is placed outside the shop.
Prima Déli
The exterior of a bakery with a prominent sign reading "Prima Déli". Inside, display cases show pastries and baked goods. A refrigerator is visible, along with shelves stocked with products. A menu board displays waffle prices.
Slice of green cake
A hand holds a clear plastic container with a slice of bright green cake. The cake has a light green sponge and is topped with green frosting that has a decorative pattern. In the background, a box with a red ribbon is visible.
Birthday Cake
A round birthday cake decorated with colorful frosting and a "Happy Birthday" topper. The cake has yellow frosting around the edges and white frosting on top, with red frosting at the bottom. A small oval logo with the text "PrimaDeli" is visible on the side.
Pandan Kaya Slice
A slice of green pandan cake with kaya filling is displayed in a clear plastic container inside a refrigerated display case. A label below the cake reads "PrimaDeli Pandan Kaya Slice $2.20". Other pastries are visible in the display case.
Traditional Homemade Waffle Menu
A sign displays a menu for traditional homemade waffles with various flavors and prices. A staff member in a red uniform and mask is visible behind the counter. A note informs customers that ordering, payment, and collection must be done inside the shop.
Waffle sandwich
A hand holds a waffle sandwich wrapped in white paper. The waffle is golden brown with a grid pattern and appears to have a filling. The background is blurred, showing a tiled floor with blue and gray squares and a faint reflection of a person standing.
Pandan Kaya Fudge Loaf
A slice of green Pandan Kaya Fudge loaf is displayed in a clear plastic container, wrapped with a purple band featuring the brand name 'PrimaDeli' repeated. Below it, a label indicates 'Pandan Kaya Fudge Loaf (Approx. Weight 230gm) $6.50'. The product is inside a refrigerator display case, with other baked goods visible on the shelf below.
Waffle Making
A person in a red uniform is preparing to make waffles. There are waffle irons on a counter, some with batter. A large container of batter is being held by the person. A menu board is partially visible in the foreground.
Bakery Staff Preparing Food
Two women in red shirts and red caps, wearing face masks, are working behind a counter in what appears to be a bakery or dessert shop. The woman in the foreground is operating a waffle maker or similar appliance. Behind them, shelves display various baked goods and packaged items.
Waffle with Filling
A close-up shot of a waffle sandwich being held by a hand. The waffle has a grid pattern and is filled with a creamy substance and possibly some fruit pieces. The waffle is partially eaten. The background is blurred and shows a tiled floor.
Birthday Cake
A decorated birthday cake with a "Happy Birthday" topper and a ribbon. The cake is adorned with white and pink frosting roses and chocolate accents. A circular logo for "PrimaDeli" is visible on the side.
Waffle Sandwich
A hand holds a waffle sandwich filled with a creamy, light brown filling, wrapped in white paper. The background is blurred, showing a walkway with pillars and shops.
Heart-shaped cake with chocolate and frosting decorations
A heart-shaped cake is decorated with white frosting, red swirls, chocolate pieces around the edge, and piped frosting roses in pink and white. A pink and red sticker with a 'P' logo and text "Prima Delice Bakery Since 1992" is on the cake. A gold ribbon is tied in a bow on the side.
Birthday Celebration Setup
A birthday celebration setup featuring a two-tiered cake decorated with a 'Baby Shark' theme, a large grey number '2' balloon with a golden crown, a pink polka-dotted party hat, and bowls filled with colorful candies and flower petals. A person in a dark green outfit and a pink dress is partially visible on the left.
Birthday Cake
A rectangular cake decorated with blue roses and the number 10. The cake has a message that reads "Happy Birthday to Regan". There is a small heart-shaped decoration with berries on top of the cake. A logo with the letter P inside a circle is visible on the cake.
Cake of the Month Promotion
A promotional poster for PrimaDeli's 'Cake of the Month: Hazelnut Delight'. The poster features an image of the cake and details a 15% discount. It also lists prices for regular and 1KG sizes. The promotion is valid from 15-31 August 2025.
Waffle Stand
A waffle stand with a menu board and a display refrigerator. A person in a red cap and mask is visible behind the counter. The menu lists various waffle flavors and prices. The refrigerator contains bottles of drinks.
Dessert Display Fridge
A refrigerated display case filled with various pastries and cakes. On the top shelf, there are green boxes with repeating patterns. Below, individual desserts are displayed, including slices of cake, small tarts, and swiss rolls. Labels indicate product names and prices.
Waffle in a paper bag
A close-up shot of a half-eaten waffle held in a white paper bag. The waffle has a golden-brown color and a distinct grid pattern. In the blurred background, there appears to be an indoor walkway or mall with shops and some greenery.
Chocolate Hazelnut Waffle Advertisement
A promotional poster for PrimaDeli's Chocolate Hazelnut Waffle. The waffle is filled with thick chocolate hazelnut and is currently on sale for $2.40. The poster also features the Nestle logo and terms and conditions.
Waffle Promotions
Two promotional posters for waffles are displayed on a wall. One advertises a Lotus Biscoff Waffle for a limited edition price of $3.00. The other advertises a Chocolate Hazelnut Waffle, also priced at $3.00. A Halal Singapore certification is visible above the posters. To the right, a display case contains tubs of what appears to be ice cream or dessert.
Assortment of Pastries in a Refrigerator Display
A refrigerated display case filled with various pastries. On the top shelf, there are mini chocolate hazelnut tarts, D24 Durian Sponge Pancakes, and Lapis Surabaya Loaf slices. The middle shelf contains D24 Durian Fudge Loaf and mini custard puffs. The bottom shelf shows more mini custard puffs and other unidentifiable pastries.
Deli Storefront
A man in an orange tank top stands inside a deli. The deli has a red and white interior. A sign for "CAKE of the MONTH Hazelnut Delight" is displayed on an easel outside the store. There are shelves and a refrigerator visible inside the deli. To the right of the deli entrance, there is a rack of clothing and folded fabrics.
Birthday Cake
A hexagonal birthday cake decorated with white and pink frosting roses, chocolate accents, and a gold ribbon. A "Happy Birthday" topper is placed on top. A circular logo with the text "Prima Delio" and "SINCE 1993" is visible on the side of the cake.
PrimaDeli Chocolate Festival
A promotional poster for PrimaDeli's Chocolate Festival, featuring various chocolate cakes and treats. It highlights a 15% discount on selected chocolate items of 1kg size and above. The festival runs from July 7th to July 31st, 2022. Featured items include Premium Chocolate Fudge (U.P $49.80/KG), Chocolate Cravings (U.P $45.80/KG), Premium Chocolate Swiss Roll (U.P $7.50), and Chocolate Fudge Loaf (U.P $5.80). The poster also includes terms and conditions and a special message to "Celebrate Nurse's Day with these delightful treats!"
Waffle
A close-up shot of a golden-brown waffle, folded in half and wrapped in white paper. The waffle has a classic grid pattern.
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