Location: 50 Jurong Gateway Rd, #01 - 24, Singapore 608549
Floor 1 · Jem
Pure gold bars and fine jewellery at JEM — real-time pricing and investment-grade pieces from a trusted name.
Pure gold bars and fine jewellery at JEM — real-time pricing and investment-grade pieces from a trusted name.
SK Gold at JEM is the gold-focused concept from the SK Jewellery group, specialising in 999 pure gold investment bars, pendants, and collectible gold jewellery. Located on the first floor of JEM, the store offers real-time gold pricing so buyers always know the current market rate, whether they are purchasing a 1-gramme gold bar or a statement pendant. The product range includes classic gold bars, Singapore-exclusive designs, and festive limited editions that are especially popular during Chinese New Year. The brand's reputation for purity and authenticity gives first-time and experienced gold buyers alike the confidence to purchase, and the JEM location provides a convenient, comfortable shopping environment. For gold that holds its value and beauty, SK Gold at JEM is a name Singaporeans trust. It is where investment and craftsmanship meet — gold you can wear, gold you can keep.Based on 2997 Google reviews
Based on customer ratings
No negative reviews yet.
Da Jie
Jia En provided excellent service and was very professional throughout. She explained everything clearly and in great detail, making sure I fully understood. Her friendly attitude made the whole experience comfortable and pleasant. Highly recommended!
Priscilla Teo
I would like to sincerely commend Mervyn Sim for his outstanding service. He has consistently demonstrated professionalism, responsibility, and a positive attitude in carrying out his duties. His responsiveness and willingness to go the …
Shannon Ng
Had such a lovely experience at SK Jewellery (JEM) with Lau Jia En! She was super patient and professional, and took the time to walk me through the pros and cons of my trade-in items instead of just pushing a sale (which I really …
Alesha Tee
Visited SK Gold at JEM Shopping Mall and was served by Linda Xiao. I would like to commend her for her excellent service. She was very patient in addressing our queries regarding the trade-in of our old gold accessories and took the time to …
Jane Low
Gina has been super friendly and helpful to us. She provided great suggestions and was very patient in explaining the products we were interested in.
SK Gold JEM
SK Gold Storefront
The exterior of a jewelry store with a prominent "SK GOLD" sign. Display cases filled with red-lined trays showcase various gold jewelry, including necklaces, bracelets, and rings. Shelves behind the display cases hold more jewelry and gold bars. A large poster features a woman wearing jewelry. The store interior is brightly lit with modern lighting fixtures.
SK Gold Storefront
The exterior of a jewelry store with a large illuminated "SK" logo above the entrance. Display cases filled with gold jewelry are visible inside, along with two staff members assisting a customer. A promotional banner reads "Trade in your gold & watch it grow!". A stack of colorful balloons is placed near the entrance.
Gold Jewelry Display
A close-up view of a jewelry display case featuring various gold necklaces, bracelets, and bangles. The jewelry is arranged on a black velvet tray with a red border. A form with fields for staff name, date of receipt, customer signature, branch, and expected date of collection is partially visible in the foreground. The SK logo is visible on a small gold plaque on the tray.
Jewelry Display
A person in a white shirt and red tie holds a red box containing a gold bar with Chinese characters and cartoon images. Below the gold bar is a red box with the logo "SK JEWELLERY". In the foreground, display cases show various rings on white stands.
Cup of Tea in a Jewelry Store
A white teacup and saucer with the logo "SK JEWELLERY" sits on display in front of a glass case filled with necklaces. In the background, red and gold fabric hangs, possibly as decoration.
Jewelry Display
A close-up view of a jewelry display case, featuring various rings and earrings. In the center, a gold ring with diamond accents is presented in an open red jewelry box. Other rings and earrings are neatly arranged in individual display stands within the case. A decorative red ornament is visible on the right side of the display.
SK Gold Jewelry Store Interior
The interior of a jewelry store with the prominent SK logo displayed. The store features display cases filled with gold necklaces and rings, as well as other jewelry items. Red velvet backdrops are used in some displays. A counter with a payment terminal and a plant is visible on the left. Security cameras are mounted on the ceiling.
Gold Bangle and Ring Set
A close-up shot of a gold bangle and a matching ring, both featuring intricate textured designs. They are presented in a red velvet-lined box, with a red and gold patterned box in the background. A golden figurine is also visible to the left. The brand name 'SK JEWELLERY' is subtly visible on the red lining of the box.
SK Jewellery Shopping Bag
A hand holds a red SK Jewellery shopping bag with gold star patterns. The bag has the SK Jewellery logo printed on it. In the background, a jewelry store interior is visible with display cases and promotional posters featuring a woman in a red dress.
Red Shopping Bag with SK Jewellery Logo
A red shopping bag with red rope handles is held by a person. The bag has the logo "SK JEWELLERY" printed in white on its front. Inside the bag, a small pink box is visible. The bag is positioned over an escalator.
Jewelry Display with Gift Boxes
A display of jewelry, including rings and pendants, is shown in a store. Two red gift boxes are stacked on top of each other in the foreground. A person wearing a name tag that reads "SK GINA KHO" is visible in the background, with their hands near the gift boxes. A promotional poster with a QR code and holiday-themed graphics is on the right side of the image.
Jewelry Display Bag
A red gift bag with gold star and diamond patterns and the text "SK JEWELLERY" is placed in front of a display of gold jewelry. The jewelry includes rings and charms in various shapes, such as animals and abstract designs, arranged in white and pink trays.
Jewelry Store Interior
The interior of a well-lit jewelry store with display cases filled with gold necklaces, bracelets, and rings. A sign above reads "CASH OUT YOUR GOLD". Several customers and staff members are visible. The store features modern lighting and a patterned carpet.
Jewelry Display Case
A display case filled with various rings and earrings. The jewelry is presented on white and pink stands. A gold plaque with the text "SK JEWELLERY" is visible on a pink box. A paper with text and columns is visible in the background.
Gold Charm Bracelet
A gold charm bracelet with dark and reddish-brown beads is displayed on a red velvet surface within a box. A yellow tag with text and a barcode is attached to the bracelet.
Jewelry Display
A close-up view of several pieces of gold jewelry displayed in red gift boxes. In the foreground, a red braided bracelet with gold charms is presented. To the left and right, open red boxes reveal a gold necklace with a rose pendant and a gold charm with a coin pendant, respectively. The background shows a display case with rings and other jewelry items. The logo "SK JEWELLERY" is visible on the inside of the open boxes.
Two gold rings on display
Two gold rings, one plain and one with small diamonds, are displayed on a white oval stand. In the background, other jewelry items and display cases are visible, along with a red patterned border. A receipt or price tag is partially visible at the bottom with text including "Amount" and dates.
Jewelry Store Display
A well-lit jewelry store interior with display cases filled with necklaces, rings, and bracelets. A large display screen shows an advertisement for jewelry with the text "LET JOY shine on". Red and yellow balloons are attached to the top of a display cabinet showcasing gold necklaces. The brand logo "SK" is visible on the wall and on display stands.
Jewelry Display
A display case filled with various rings and necklaces. The jewelry is presented on pink and white stands, with some pieces on gold accents. The overall presentation is elegant and showcases fine jewelry.
Gold Rings Display
A display case filled with various gold rings, presented in white and pink velvet-lined boxes. Some rings are plain bands, while others feature intricate designs. Two artificial pink roses are placed on the display shelf.
Gold Bracelet with Animal Charms
A close-up view of a gold bracelet with two animal charms, possibly a rabbit and a mouse, resting inside a red jewelry box. The bracelet has a braided cord in pink and blue, with small pink beads. The clasp of the bracelet has the initials "S.K." engraved on it. The red box also has "S.K." embossed on its lid.
Jewelry Display
A display case filled with various gold necklaces. The necklaces are presented on white stands within individual compartments. A red jewelry box is partially visible on the left. The brand name "SK Jewellery" is visible on a tag in the upper left corner and on a sign along the bottom right edge of the display.
Diamond Pendant in Jewelry Box
A diamond pendant necklace is displayed in a red jewelry box. The pendant is square-shaped and encrusted with small diamonds, set against a black velvet background within the box. The box has a red exterior and a black interior lining. The brand name "SK JEWELRY" is visible in gold lettering on the inside lid of the box.
Gold Pendant in a Jewelry Box
A close-up shot of a gold pendant with a circular jade frame, displayed inside a red jewelry box. The pendant features a gold charm with Chinese characters. The box has the brand name "SK JEWELLERY" embossed in gold on the inside lid.
Jewelry Store Interior
The interior of a brightly lit jewelry store with display cases filled with various items. A large advertisement featuring a woman in a red dress is visible on the back wall. There are also smaller displays and promotional materials. Two employees are seen interacting behind a counter.
Gold Ring on Hand
A close-up shot of a hand wearing a thin, textured gold ring. The ring has a repeating pattern of small, raised elements. The hand has neatly manicured nails, with one nail decorated with a delicate floral design in shades of blue and pink. The background is softly blurred, showing hints of a wooden surface and a light-colored wall.
Gold Pendant in a Jewelry Box
A close-up shot of a gold pendant shaped like a traditional Chinese lock, with three dangling charms, displayed inside a red jewelry box. The box has the logo "SK JEWELLERY" printed in gold on the inside lid. The background shows other jewelry items in display cases.
Woman wearing a bracelet and watch
A close-up shot of a woman's wrist, adorned with a gold bracelet featuring red clover-shaped charms and a white smartwatch. The background shows a display of jewelry in a store setting, with a red box visible.
SK Gold Jewelry Store Interior
A close-up view of the interior of a jewelry store, featuring a large illuminated sign that reads "SK GOLD" on a red velvet wall. To the right, a digital screen displays an advertisement for a diamond ring. Below the sign, a framed document or brochure is partially visible.
Red Gift Bag with Jewelry Boxes
A red gift bag filled with several red boxes, likely containing jewelry. A small red gift box with a bow and the logo "SK JEWELLERY" is visible at the bottom. In the background, displays of gold jewelry are seen.
Gold Owl Pendant in a Jewelry Box
A close-up shot of a gold owl pendant displayed inside a black jewelry box. The pendant is intricately designed with detailed feathers and large eyes. The box is open, revealing the pendant resting on a black velvet lining. The lid of the box has the embossed text "SK JEWELLERY" in gold lettering. The background is a textured red fabric.
Jewelry Display
A red shopping bag sits on top of a glass display case filled with rings. A person in the background is holding a small, folded paper item and a pen.
Gold pendant in a jewelry box
A gold pendant with a chain is displayed in an open red jewelry box. The inside of the box lid has the logo "SK JEWELLERY" printed in gold. The pendant itself is a round gold coin with an embossed design. The background shows a blurred view of a jewelry store display.
Jewelry Store Display
A well-lit interior of a jewelry store, showcasing various gold necklaces and pendants displayed in red velvet cases. Below, glass display cases exhibit rings and other jewelry items on white stands. The store features a prominent red accent wall with the white 'SK' logo. Chairs are placed in front of the lower display cases.
Gold Jewelry Display
A display case filled with various gold jewelry items, including bracelets, necklaces, pendants, and rings. The jewelry is arranged on white stands within the glass-covered case. A sign with the text "SK916" is visible.
Jewelry Gift Box
A close-up shot of a red gift box with a red ribbon tied in a bow. The box has the embossed logo "SK JEWELRY" on its lid. The box is placed on a reflective surface, possibly a display case, with other jewelry items visible in the blurred background.
Gold Jewelry Display
A well-lit display of gold jewelry, including necklaces, earrings, and gold bars, arranged in framed shadow boxes and glass display cases. The SK Jewellery logo is visible on a digital screen at the top.
SK Jewellery Necklace
A horseshoe-shaped necklace with a diamond in the center, displayed in a red jewelry box with the SK Jewellery logo inside the lid.
Gold Bracelet on SK Jewellery Pouch
A gold bracelet with heart-shaped charms and beads is displayed on a red velvet pouch with the SK JEWELLERY logo. In the background, various gold necklaces are showcased in display cases.
SK Jewellery Necklaces
Two open red jewelry boxes display gold necklaces. The box on the left contains a pendant necklace with a floral design and tassels. The box on the right features a curved necklace with a teardrop pendant. The SK Jewellery logo is visible inside the lid of both boxes.
Jewelry Store Interior
A well-lit jewelry store interior with display cases filled with jewelry. A large mirror reflects shelves of gold necklaces. Balloons are visible in the background. A sign above reads "CASH BUY YOUR GOLD" and displays the business name "SK JEWELLERY".
Gold Bracelet in Gift Box
A close-up shot of a delicate gold bracelet with infinity symbols and heart charms, displayed inside a red velvet-lined gift box. The brand logo 'SK' is visible on the inside lid of the box.
Jewelry Display
A display case filled with numerous gold charms and pendants, arranged on pink and red velvet trays. The charms are small and intricately designed, featuring various shapes and motifs. Some are animal-shaped, others are symbolic or abstract. A black leather bracelet with a gold clasp is visible on the left. In the background, a QR code with the text "SCAN HERE" and a thumbs-up icon is displayed on a pink stand.
Beaded Bracelet with Gold Charms
A close-up shot of a bracelet with pastel-colored beads and two gold charms in the shape of mythical creatures. The bracelet is presented in a red gift box lined with white satin. The background is blurred, suggesting a retail display.
Gold Necklaces Display
A display case filled with various gold and silver necklaces. The necklaces are arranged on red velvet stands, with some appearing to be made of solid gold and others of a more intricate, possibly silver, design. The lighting highlights the shine of the jewelry.
Gold Bracelet in a Box
A close-up shot of a gold bracelet with Chinese characters on it, resting on black velvet inside a red and black box. The bracelet is adjustable and appears to be a piece of jewelry.
SK Jewellery Store Interior
The interior of a SK Jewellery store, showcasing display cases filled with necklaces, rings, and other jewelry. Promotional posters and banners are visible, including one advertising "NEW SEASON new gold." Staff members are attending to customers and organizing merchandise. The store features bright lighting and a modern display design.
Jewelry Display
A red gift bag with gold star patterns and the text "SK JEWELLERY" is placed in front of a display of numerous gold rings. The rings are arranged in rows on white stands within glass cases. A calculator is visible to the left of the bag.
Jewelry Store Display
A view of a jewelry store display case filled with rings and necklaces. There are chairs in front of the display. A large advertisement featuring a couple is visible in the background. A sign indicates "WEDDING RINGS 50% OFF".
Pendant in a jewelry box
A pearl pendant with a blue stone accent is displayed in an open red jewelry box. The inside lid of the box features the logo "SK JEWELLERY" in gold lettering.
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