Singapore-born fashion label designing elegant, wearable pieces for modern women.
Love & Bravery is a homegrown Singapore fashion label founded in 2005, and its JEM boutique showcases the brand's signature blend of understated elegance and practical femininity. The collections revolve around versatile dresses, tailored outerwear, comfortable trousers, and delicate accessories that transition smoothly from office hours to dinner dates. Everything is designed in Singapore with an emphasis on quality cuts and breathable fabrics suited to the local climate. The colour palette tends toward muted, wearable tones punctuated by occasional statement prints. In-store stylists are happy to suggest pairings or help locate online exclusives for try-on. For Jurong shoppers seeking a wardrobe that feels polished without trying too hard, Love & Bravery offers thoughtfully designed pieces at accessible price points. It is local fashion with a genuinely wearable point of view.
Absolutely unacceptable quality. My wife paid $50 for a Chinese New Year dress, and after a single wash it bled dye all over the entire load — skirts, T-shirts, everything turned pink. This isn’t a minor defect; it’s basic quality control …
Suhyon
Please read all the one star reviews on all the outlets on Google maps. There is a reason why there are so many consistent ones - it is true. Poor quality and customer service. Very disappointing experience. Think twice before shopping.
Positive Reviews
Piglets Carousell
I had a lovely experience at the store today - bought my first piece from LAB, the Evita dress in wine. …
CCmemorabilia Style
Dear Felicia & Team
I would like to take this opportunity in writing this compliments on your exceptional customer service.
It was really a wonderful experience knowing your services. It is always a nice catch up interacting with you both on listening to each and every customers query with a smile and then providing a valid solution to their questions. You and your team truly deserve an appreciation for your patience.
I would like to extend my heartiest compliments to you for handling my queries so well and giving me the appropriate solution by helping me making a genuine decision. I am sure that each and every client who has in touch with you and your team must be having the same experience just like me.
Your professional attitude of dealing with your customers deserves an appreciation. I once again would like to thank you for giving me such a wonderful customer service experience without fail and I wish that your professionalism should maintain the same in long run also.
The customised kind gift made with love from you ladies were really amazing. Hope to have you ladies assisting us soon again!
Yours truly,
CC
Irene
I discovered Love & Bravery by chance during a TikTok live in May, where I saw the model try on the Vera Pleated Wide Leg Pants. I visited the nearest store at JEM to try them on. Although the pants had launched some time ago (I’m unsure of …
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Photo Gallery
Love and Bravery JEM
Love & Bravery Storefront
The exterior of a clothing store with the name "LOVE & BRAVERY" displayed prominently above the entrance. Inside, racks of clothing are visible, along with mannequins displaying outfits. A sign indicates a fitting room.
Love & Bravery Storefront
The exterior of a clothing store with the name "LOVE & BRAVERY" displayed above the entrance. The storefront features large glass windows showcasing mannequins dressed in various outfits and racks of clothing inside. A "We're Hiring" sign is visible on a display near the entrance.
IKEA Storefront
A young girl stands in front of an IKEA store. The store features a display of a bedroom set and a walk-in closet. The IKEA logo is prominently displayed above the entrance.
LOVE & BRAVERY Storefront
The exterior of a clothing store with the name "LOVE & BRAVERY" displayed prominently above the entrance. The store has large glass windows and doors, revealing racks of clothing and mannequins inside. Reflections on the glass show interior lighting and other store signage.
IKEA Storefront
A young girl stands in front of an IKEA store. The store has a large glass facade displaying a bedroom setup with a bed and crib, and a walk-in closet. The IKEA logo is prominently displayed above the entrance.
Love & Bravery Storefront
The exterior of a clothing store with the name "LOVE & BRAVERY" displayed above the entrance. The storefront features large glass windows and doors, showcasing mannequins dressed in various outfits. Inside, racks of clothing are visible, along with display shelves and a digital screen.
IKEA Storefront
A young girl stands in front of a brightly lit IKEA store. The store features a display of bedroom furniture, including a bed with patterned bedding and a crib. To the left, a walk-in closet is showcased with organized clothing and accessories. The prominent IKEA logo is visible above the entrance.
Love & Bravery Storefront
The exterior of a clothing store named LOVE & BRAVERY. The store has a wide entrance with clothing racks visible inside. Two mannequins are displayed to the right of the entrance, dressed in outfits. A digital screen is mounted to the left of the entrance, displaying an image of a woman in a white dress.
Love & Bravery Storefront
The exterior of a clothing store called Love & Bravery. The store has a modern facade with a large digital display on the left showing a model. The entrance is open, revealing racks of colorful women's clothing and mannequins dressed in outfits. The store's name is prominently displayed in illuminated lettering above the entrance.
Clothing Store Entrance
The image shows the glass storefront of a clothing boutique. Inside, mannequins display dresses, and racks of clothing are visible. The entrance has double glass doors with silver handles. Social distancing markers are on the floor.
Love & Bravery Storefront
The exterior of a clothing store with the name "LOVE & BRAVERY" displayed prominently above the entrance. Racks of clothing are visible inside, along with mannequins dressed in white outfits. A digital display screen is mounted to the left of the entrance.
Love & Bravery Storefront
The exterior of a clothing store with the name "LOVE & BRAVERY" displayed prominently above the entrance. Racks of clothing are visible inside, and several customers are browsing.
Love & Bravery Storefront
The exterior of a clothing store with the illuminated sign 'LOVE & BRAVERY' above the entrance. Racks of clothing are visible inside, displayed on hangers. Security gates are positioned at the entrance.
Love & Bravery Storefront
The exterior of a clothing store with the name "LOVE & BRAVERY" displayed prominently above the entrance. The store features a glass facade, with mannequins displaying dresses inside. A promotional sign for a "9.9 Sale" is visible near the entrance, offering discounts. Racks of clothing are visible behind the mannequins.
Starbucks Coffee
A Starbucks Coffee storefront with its iconic green logo and signage. The entrance is visible, with a few people entering and exiting. The store appears to be located inside a modern building with large windows and decorative plants.
IKEA Storefront
A young girl stands in front of an IKEA store. The store features displays of bedroom furniture, including a bed and a crib, as well as a walk-in closet setup. The prominent IKEA logo is visible above the entrance.
Love & Bravery Storefront
The exterior of a clothing store with the name "LOVE & BRAVERY" displayed prominently above the entrance. Racks of clothing are visible inside, along with mannequins dressed in outfits. Security gates are positioned at the entrance. A sign that says "We're Hiring" is visible on the right side.
Vanity Lights
A close-up view of a wall with three round vanity lights. The lights are white and emit a soft glow. The wall is painted a neutral beige color, and there is a curtain on the right side of the image. The lighting suggests a dressing room or a makeup area.
Mall Interior with Shops and Escalators
An interior view of a shopping mall with escalators and various storefronts. One store is labeled "BARKER" and another is labeled "LOVE & BRAVERY". Decorative string lights are visible along the railings and on the upper levels. People are seen walking and using the escalators.
SafeEntry Check-in Poster
A poster on a glass door provides instructions for SafeEntry check-in and check-out using QR codes. It details how to use SingPass Mobile, Apple iOS devices, and Android devices for scanning. The poster also includes a QR code and a date stamp of 21/06/2020. In the background, clothing racks with dresses are visible inside a store, and a promotional sign with "9 Sale" and discount percentages is displayed.
Mall Interior with IKEA and Coffee Shop
Two young girls stand on a walkway in a mall, looking at each other. Below them is a Coffee Bean & Tea Leaf cafe with display cases of pastries. In the background, signs for IKEA and Cotton On are visible, indicating various store sections and levels.
Clothing Store Interior
A clothing store interior with racks of dresses and other garments. The dresses are displayed in various colors including yellow, cream, brown, and blue floral patterns. The store has a modern aesthetic with tiled flooring and minimalist lighting. A security camera is visible on the ceiling.
Clothing store display
A mannequin in a light-colored dress with black trim stands in the foreground, partially obscuring a view into a clothing store. Racks of clothing, including dresses, skirts, and tops, are visible behind a glass door. Shoes and accessories are displayed on pedestals. Dried floral branches are in the lower foreground.
Store Window Display
A store window display features three mannequins dressed in women's clothing. The mannequin on the left wears a dark green dress with puffed sleeves and a tie waist. The center mannequin is dressed in a navy blue collared shirt dress. The mannequin on the right wears a light blue and white tie-dye patterned dress with a pleated skirt. Racks of clothing are visible behind the mannequins. The store's name,
Dresses on display
A rack of dresses is displayed in a store. The dresses are in various colors and patterns, including solid colors like red, white, and navy blue, as well as floral prints. A large mirror on the right side of the image reflects more clothing racks.
Love & Bravery Store Entrance with Sale Sign
The image shows the entrance to a clothing store called LOVE & BRAVERY. Inside, racks of women's clothing are displayed, along with a large screen showing a model wearing a dress. A prominent sign near the entrance advertises a "9-9 Sale" with discounts of 10% off and 15% off.
Clothing Store Racks
A row of dresses hanging on racks in a store. The dresses are in various colors including yellow, brown, cream, blue floral print, and white floral print. The store has a modern aesthetic with white walls and a tiled floor.
Retail Store Counter
A woman stands behind a counter in a retail store, with clothing racks visible on either side. A sign for "FITTING ROOM" is visible on the left, and the store's name "LOVE & BRAVERY" is displayed on the wall behind the counter.
Clothing Display
A clothing rack with several garments, primarily in shades of pink and white, is displayed in a store. In the background, a digital advertisement features a model wearing a checkered dress. The store has tiled flooring and modern lighting fixtures.
Girl in a mall
A young girl wearing a pink t-shirt and shorts stands on a balcony in a shopping mall. In the background, there are signs for IKEA, Cotton On, and The Coffee Bean & Tea Leaf.
Clothing Store Interior
The image shows the interior of a clothing store with racks of clothes and mannequins. There are security gates at the entrance. A sign for "FITTING ROOM" is visible. Another sign reads "LOVE & HAERY".
Sale Sign
A dark blue sign on a tripod stand advertises a 9-9 Sale with 10% off with no min spend and 15% off with $100 min spend. The sign also displays the brand name "LOVE & BRAVERY". In the background, clothing racks with dresses and other garments are visible through a glass storefront. A mannequin is also present.
Clothing Store Interior
The image shows the interior of a clothing store with racks of apparel. There are security gates at the entrance, and a mannequin is visible in the foreground. The store appears to be well-lit with a modern design, featuring a skylight in the ceiling. A sign for "FITTING ROOM" is visible in the background.
Clothing Racks
A close-up view of clothing racks filled with dresses in various colors and patterns. The dresses are neatly hung on wooden hangers. In the background, a sign indicates 'FITTING ROOMS' and a person can be seen in the distance. The flooring appears to be tiled.
Clothing Store Display
A clothing store interior with racks of clothes, mannequins displaying outfits, and a promotional sign. The sign advertises a 10% discount with a minimum spend of S$80, offered in partnership with Citi. A fitting room sign is visible in the background.
Clothing Store Interior
A well-lit interior of a clothing store with racks of dresses and garments. Mannequins are visible on the left, displaying outfits. The floor is light-colored wood, and the walls are white with subtle lighting.
Mall Interior with IKEA and Cotton On
A young girl in a pink t-shirt and shorts stands on a walkway in a mall, looking towards the camera. In the background, signs for IKEA, Cotton On, and The Coffee Bean & Tea Leaf are visible. The IKEA sign indicates different levels for Living Room, Bedroom, and Kitchen & Swedish Restaurant. Cotton On appears to be a clothing store. Below, The Coffee Bean & Tea Leaf has a counter and seating area.
Clothing Store Display
A clothing store interior with mannequins displaying outfits. A person stands in the background near racks of clothing. A "We're Hiring" sign is visible on the wall.
Clothing Store Interior
A digital display shows a model in a dark dress. The store interior features racks of clothing, a fitting room sign, and a woman browsing the merchandise.
Clothing Store Entrance with Mannequins
The image shows the entrance to a clothing store. Inside, racks of clothes are visible, including shirts and pants. In the foreground, three mannequins are displayed, dressed in casual outfits. One mannequin wears a white tank top and wide-leg jeans, another a yellow midi dress, and the third a grey collared shirt and a denim skirt. A sign that says "We're Hiring" is posted on a wooden pillar. The store appears clean and modern, with light-colored flooring and a skylight.
Clothing store interior with display racks
The image shows the interior of a clothing store. Racks of clothing are displayed, with a focus on pastel-colored garments. A digital screen in the background displays a fashion advertisement. The floor is tiled, and the lighting is soft.
Clothing Store Display
A rack of various denim jeans and other clothing items are displayed on hangers in a store. The jeans are in different shades of blue, from light wash to dark indigo. Other garments visible include white shirts, a yellow top, and a black dress. The display appears to be in a well-lit retail environment.