Natural beauty and skincare inspired by botanical ingredients at JEM.
Fresh brings its celebrated Beauty Kitchen concept to JEM, offering sensorial skincare, fragrances, and body care products rooted in natural ingredients. The brand's innovative formulas fuse time-honoured botanicals with modern science, creating treatments that feel as indulgent as they are effective. The JEM boutique invites visitors to explore signature lines including soy face cleansers, black tea masks, and sugar lip treatments in a bright, welcoming space. Knowledgeable consultants provide personalised skincare advice and mini facial experiences, helping customers discover routines that suit their skin. Whether you are replenishing a favourite product or exploring clean beauty for the first time, Fresh at JEM offers a refreshing approach to self-care in the heart of Jurong East.
The service provided by Agnes was excellent, making it a very pleasant shopping experience. Previously, I always purchased Fresh products in Hong Kong, but this was my first time buying Fresh in Singapore. I will definitely return to this store for future purchases. It was truly wonderful!
Sandy Ong
Michelle has displayed patience and good customer service to the walk in customers. She served with heart and had good product knowledge :) happy purchase ! Keep it up 👍🏻 …
Doreen Chioh
Had a great experience at the Jem store yesterday, the advisor Louren is very patient to explain the products he recommended for my skin condition and kind to give a facial to show me the effect. Many thanks to Louren and will return to this store for future purchase.
Jan K
Ms Claire n Ayriel of Fresh Jem outlet. Service rendered very helpful n approachable. Product knowledge excellent. Great work!!!
kiyo
I went here for a ‘Fresh Perspective Skincare Workshop’ today and it was so intriguing. I came here with an open mind, not expecting too much from the workshop but i was beyond impressed with the session! I got to learn so much about my …
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Fresh
Fresh Beauty Kitchen
The storefront of a Fresh Beauty Kitchen store. The store's name,
Fresh Beauty Kitchen Storefront
The storefront of a Fresh Beauty Kitchen store is visible, with the store name 'fresh' illuminated above the entrance. The window display features a festive theme with a red car carrying gifts, decorated Christmas trees, and the slogan 'Together is beautiful'. Inside the store, shelves are stocked with products, and two individuals are seen browsing. To the right, a Swatch watch advertisement is displayed.
Fresh Storefront
The exterior of a Fresh cosmetics store. The store has a clean white facade with the brand name 'fresh' illuminated in large script above the entrance. The large display window on the right showcases a prominent advertisement for a 'Tea Elixir Skin Resilience Activating Serum', featuring a large bottle and leaf graphic. Text on the window highlights benefits like 'Boost Skin's Resilience', 'Defy Signs of Aging', and '41% Look of Lines & Wrinkles'. The left side of the entrance shows a digital display with the 'atome A' logo and a promotion for discounts. Inside the store, shelves stocked with products and a counter are visible.
Fresh Beauty Kitchen
The exterior of a Fresh Beauty Kitchen store. A white bicycle decorated with pink flowers and greenery is parked in front of the store. The store has a large glass window displaying products and a neon sign that says "BEAUTY KITCHEN". The word "fresh" is displayed in large illuminated letters above the window.
Fresh Beauty Store
The exterior of a Fresh beauty store with its name prominently displayed above the entrance. The storefront features large windows showcasing products and promotional displays. To the right, a bright red display for SK-II Skinpower is visible. People are walking past the store.
Candy-themed makeup display
A wall display featuring a neon sign that reads "Sweet Soft Lips" above shelves filled with various lipsticks and lip glosses arranged in apothecary jars, resembling a candy store. There are also jars of small candies and decorative items. To the right, a metal shelving unit displays skincare products and plants.
Cosmetics Store Interior
An interior view of a cosmetics store with various products displayed on shelves and a counter. The store features a light blue wall with a cloud-like pattern and decorative greenery hanging from the ceiling. A prominent display includes mixers and shelves stocked with skincare items. A heart-shaped arrangement with the text "FRESH MADE BEAUTY" is visible. A large advertisement for "Fresh Tea Elixir Skin Resilience Activating Serum" is placed near the entrance. The counter displays more products and a digital screen.
Christmas Window Display and Store Interior
A festive Christmas-themed window display features cartoon drawings of gifts, trees, and a car with passengers. Inside the store, shelves are stocked with various products, including what appear to be candies and gift boxes. A neon sign with cursive text is visible on the wall. Several people, including a family with a child, are browsing inside the store. An 'entrance' sign with a QR code is placed near the doorway.
Fresh branded shopping bag and drink
A light blue shopping bag with a floral pattern and the word "fresh" printed on it is placed on a glass table. Next to the bag is a clear plastic cup containing a green beverage with a white foam topping. The cup also has branding that includes "fresh x KYO KOHEE". In the background, shelves with products and a framed advertisement are visible.
Cosmetics and Skincare Store Interior
The interior of a brightly lit store selling cosmetics and skincare products. The walls are decorated with a light blue, watercolor-like pattern and feature pegboards displaying various items. There are shelves stocked with packaged products, and a counter with drawers. A round wooden table displays jewelry and mirrors. In the center, there are gift-wrapped boxes and a display of fruits. Further back, a counter with stools is visible, along with shelves filled with colorful candies and more skincare products. A neon sign reads "Sweet Soft Lips."
Fresh Vitamin Nectar Antioxidant Glow Water Display
A black wire basket filled with several boxes of Fresh Vitamin Nectar Antioxidant Glow Water. The basket is lined with green moss. A gold clip holds a small sign that reads "VITAMIN NECTAR ANTIOXIDANT GLOW WATER 100ML 3.3FL.OZ". The background appears to be a wall with a cloudy, sky-like pattern.
Skincare Display with Mixers
A retail display featuring skincare products arranged on shelves and in wire baskets. Three light blue stand mixers are mounted on a shelf above the products. The wall behind the display has a blue and white marbled pattern with the text "What's Your Skin Craving?" in black script. To the left, a light blue pegboard holds folded white towels. To the right, a scroll-like display with illustrations and text is partially visible, along with a round mirror on a stand.
Interior of a beauty store
The image shows the interior of a store with a light blue and white marbled wall. There are shelves stocked with various beauty products, including lotions, soaps, and candles. A neon sign in the shape of a heart reads "FRESH MADE BEAUTY". There are also displays of decorative items, flowers, and some food-like products. A vintage-style refrigerator is visible in the background.
Gift Sets Display
A retail store interior with various gift sets and products displayed. In the foreground, a wooden counter is laden with boxed gift sets, some featuring red ribbons and festive winter-themed packaging. A light blue retro refrigerator is visible in the mid-ground, decorated with stickers and holiday imagery. Shelving units hold more products and decorative items. Two women are browsing in the left section of the store, and a man is holding a child near a display of gift boxes on the right. The overall atmosphere suggests a holiday or special occasion promotion.
Skincare Display
A wall display with the text "What's Your Skin Craving?" above shelves holding various skincare products. Three light blue stand mixers are mounted on the top shelf. Below, black wire baskets hold packaged skincare items, bottles, and tubes, with artificial greenery at the bottom of each basket.
Candy and Lip Product Display
A display shelf filled with jars of candy and lip products. A neon sign above reads "Sweet Soft Lips". The shelves are stocked with various candies in glass jars, and also rows of lipsticks or lip glosses. A small scale with berries and other items is on the top shelf. A plant is visible on the right side of the image.
Cosmetics and Skincare Display
A brightly lit interior space with a long wooden table displaying various skincare products, oranges, and dried citrus slices. Shelving units behind the table are filled with more products. Hanging plants and greenery add a natural element to the decor. A neon sign that reads "Sweet Soft Lips" is visible on the wall. A white SMEG refrigerator is also present.
Three bottles of face wash
Three pump bottles of face wash are displayed against a white background. The bottles are green, blue, and red. Each bottle has a white label with the brand name "ABH Aroma Beauty Herbs" and the type of face wash. The green bottle is labeled "Neem & Aloevera Face Wash" and features an illustration of aloe vera leaves. The blue bottle is labeled "Oxy Face Wash" and includes a picture of a woman's face. The red bottle is labeled "Fruit Face Wash" and shows an illustration of an apple. All labels state "Essence of Nature," "100% NATURAL," and "Nourishes & Hydrate."
Skincare Products Display
A display of Fresh brand skincare products, including creams and masks, arranged on a wooden counter. Several jars and boxes are stacked, with some under a glass dome. Decorative elements like dried flowers and greenery are also present. Shelving with other products is visible in the background.
Cosmetics Display
A display of cosmetics and skincare products is arranged on shelves and a central table. A light blue SMEG refrigerator is used as a backdrop for a promotional poster that reads "Good skin starts with clean skin." Decorative cutouts of people and a bathtub are placed on the table. Various skincare items are neatly stacked on shelves behind the display. In the foreground, a wooden display case holds yellow fruits, possibly lemons.
Store Window Display
A store window display features a heart-shaped arrangement of jars on a wooden background, with a neon sign that reads "FRESH MADE BEAUTY." Below, a table displays various beauty products, including lipsticks and skincare items, arranged like a tiered cake. A small table with two chairs is set up in front, adorned with a rolling pin, lemons, and a vintage scale. The display is framed by plants and decorative elements, with a glimpse of the store interior and passersby visible through the window.
Fresh Made Beauty Display
A display featuring various beauty products and decorative elements. A large heart-shaped arrangement of glass jars filled with pink and brown contents is mounted on a wooden wall. A neon sign spelling "FRESH MADE BEAUTY" is centered within the heart. Below, on a wooden counter, are rows of boxed soaps, bottles of liquid soap or lotion, tubes of cream, and a glass dome containing cookies.
Fresh Skincare Products
A collection of Fresh brand skincare products arranged on a wooden surface. The items include a large tube of Soy Face Cleanser, a box of Rose Deep Hydration Oil-Serum, a Sugar Lychee lip treatment, and several sample sachets. A white shopping bag with the Fresh logo is visible in the background.
Holiday Gift Display
A display of gifts and stationery items with a holiday theme. The wall features the text "What's Your Skin Craving?" and a large scroll with holiday-themed illustrations and pricing for various items. Below the scroll, a round table displays notebooks, planners, and gift boxes. Shelves on the left hold smaller packaged items.
Store Interior with Shelving and Refrigerator
A retail store interior featuring tall, industrial-style shelving units filled with various products, including skincare items, bottles, and plants. To the right, a light blue retro-style refrigerator is open, displaying oranges, bottles, and other items. Several white bags with the word "fresh" are stacked on the lower shelves.
Store Interior with Plants and Products
The interior of a store is decorated with abundant greenery hanging from the ceiling and displayed throughout the space. Various products, including skincare items, candles, and other packaged goods, are neatly arranged on shelves and display tables. A light blue retro-style refrigerator is visible in the background, along with a wall decorated with wooden spoons. The overall ambiance is fresh and inviting.