Charles Lim Chee Ern
Very Good. Food nice. Shop good 💯💯 service …
Location: 2 Jurong East Street 21, #01 - 43, Singapore 609601
Floor 0 · IMM Building
Heritage bak kwa brand since 1969, famous for barbecued pork jerky and traditional snacks.
Heritage bak kwa brand since 1969, famous for barbecued pork jerky and traditional snacks.
Fragrance Bakkwa at IMM is a legendary Singapore food brand founded by Madam Ong in 1969, celebrated for its iconic barbecued pork jerky and nostalgic local snacks. The divine aroma of freshly grilled bak kwa wafts through the outlet, drawing shoppers from across the mall to sample slices of tender, caramelised meat. Beyond the signature sliced tender bak kwa, the range includes chicken bak kwa, gold coin varieties, crocodile bak kwa for the adventurous and a selection of Chinese sausages, cuttlefish and pastries. All products are manufactured in Singapore using premium ingredients and time-honoured recipes that have been preserved across generations. The outlet also offers gift packaging services, making it a popular stop during festive seasons when families stock up on traditional treats to share with relatives and colleagues. The knowledgeable staff can explain the differences between each variety and help you assemble the perfect hamper. Experience a true taste of Singaporean tradition at Fragrance Bakkwa. It is a Jurong East institution that keeps heritage alive, one smoky, succulent slice at a time.Based on 44 Google reviews
Based on customer ratings
Based on customer ratings
No negative reviews yet.
Charles Lim Chee Ern
Very Good. Food nice. Shop good 💯💯 service …
doctorpiggy ling
Great service and good promotions at imm fragrance shop! 2 for $10 mooncakes. I’ll definitely come again.
Jane C
Great service and tasty bak kwa. Frozen siew mai the lady recommended was addictive too. Will buy again.
Betsy Lee
I bought the mooncakes and biscuits at this Imm fragrance outlet. The staff in charge is very friendly and approachable. Their prices are very reasonable too. Recommended !
Paul Annett
Very friendly customer service
Fragrance Bakkwa @ IMM 香味肉干 @ 裕廊东
Fragrance Food Store
A brightly lit food stall with orange accents and illuminated signage. The stall displays various packaged food items on shelves and in baskets. A menu board is visible to the left of the entrance.
Fragrance Shop
A brightly lit shop with orange accents and a prominent circular logo that says "FRAGRANCE". The shop displays various food items, including dried meats and snacks, on shelves and in a display case. Several signs indicate a "50% OFF SPECIAL OFFER" on select items. The shop number "#01-43" is visible.
Bak Kwa Display
A close-up view of stacks of bak kwa, a popular Chinese dried meat snack, displayed on a counter. The bak kwa slices are thin, rectangular, and have a glossy, reddish-brown appearance. In the background, there are stacks of orange bags with white strings, a sealing machine, and some baked goods.
Close-up of Bak Kwa
A close-up shot of several pieces of bak kwa, a popular Chinese barbecued meat snack. The bak kwa is thinly sliced and appears to be glazed, with a slightly charred edge on some pieces. The texture is slightly fibrous and glossy.
Snack and Fragrance Store
A brightly lit store with an orange facade displays various snacks and food items. A sign with the word "FRAGRANCE" and a circular logo is visible on the upper right side of the store. The store appears to be located in a mall, with other shops and shoppers visible in the background. A woman is seen walking in front of the store, holding a small white cup.
Assorted Floss and Crispy Snacks
A display of various packaged snacks, including pork floss, chicken floss, and fish floss. Several large jars filled with different types of floss are visible behind the packaged goods. A digital scale is also present on the left side of the image.
Bak Kwa Display
A display of bak kwa (dried meat) in a store. There are several trays of bak kwa, with different varieties and prices displayed on signs. One sign advertises "MINI PIGLET" bak kwa at "1 FOR $2" or "3 FOR $5". Another sign advertises "ORIGINAL HONG PEAH" bak kwa at "$5.80 (21 Pcs)" with a U.P. of "$7.80". In the foreground, there are baskets containing other food items, including what appears to be a mooncake.
Snack Display
A display of various snacks including Hiong Piah biscuits, Original Heong Peah, Musang King Durian Bites, Pandan Butter Cake, and Crispy Bak Kwa. Prices are listed for each item.
Fried Spam Slices
Two slices of fried Spam are presented on a white plate. The Spam is golden brown with some darker, crispy edges and visible fat marbling.
Bak Kwa Display
A display of various types of Bak Kwa (dried meat jerky) for sale. There are stacks of Bak Kwa strips on white platters. Signs indicate prices and promotions for 'Bak Kwa Strip' and 'Chilli Bak Kwa'. A person in an orange shirt is visible in the background behind a heat sealer.
Assortment of Mooncakes and Snacks
A display of various mooncakes and packaged snacks. In the foreground, several boxes contain individually wrapped mooncakes. Above these, cardboard boxes are filled with more mooncakes, labeled with flavors like Red Bean, Green Tea, Pandan, and Lotus, with prices listed per piece and per five pieces. Further back, there are stacks of yellow and orange packaged snacks.
Snack Display
A display of packaged snacks, including "Durian Bites" and "Original Heong Peah". A promotional sign reads "Buy 1 Free 1" for Original Heong Piah, with a usual price of $8.90 per pack. Another sign indicates "1 FOR $17.80".
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