FOND at Jem

Established Singapore ladies' fashion label since 1999, known for feminine prints and sophisticated design.

FOND is a homegrown Singapore fashion label that has been dressing confident women since 1999. The JEM boutique showcases the brand's signature aesthetic: lustrous fabrics, feminine details, subtle and bold prints, and an earthy palette that transitions effortlessly from office to evening. The collection is organised into three lines: Contemporary for polished urban workwear, Exclusive for statement fashion pieces, and Inspiration for smart casual ethnic-inspired designs. Accessories including jewellery, handbags, and belts complete the look. Every garment is treated as a wearable work of art, balancing comfort with distinctive style. For Jurong shoppers seeking locally designed fashion with personality, FOND at JEM offers a refreshing alternative to global fast fashion. Step inside to be inspired by collections that celebrate the multifaceted modern woman.